Social Media Marketing MCQ

Social Media Marketing MCQ

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  • 28th May, 2021

Social Media Marketing MCQ Test

Following are mostly asked Social media marketing MCQ test that are designed for professionals like you to crack you interviews. You can take this Social media marketing online test before appearing to you real interview. This Social media marketing quiz there are around 30+ multiple choice questions on Social media marketing with four options.

1) Social media marketing, or SMM, is a form of ___.

  • A. SEO
  • B. SMM
  • C. offline marketing
  • D. internet marketing

2) Which of the following are not the features for social media marketing?

  • A. Traffic
  • B. Generate A Conversation Around Your Brand
  • C. brand awareness
  • D. Promoting your products and services
  • E. All of the above

3) Product development process after analysis of business next step to be taken is ____.

  • A. penetration marketing
  • B. one chanal marketing
  • C. test marketing
  • D. individual marketing

4) Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns?

  • A. The chance for customers to opt-out
  • B. The subject line of the email
  • C. The number of pictures in your email
  • D. The number of links contained in the email

5) How can a company convert posts on Twitter to sales?

  • A. Creating posts which drive followers to their site
  • B. Write posts about personal information of the CEO
  • C. Write demanding points about the competition
  • D. Marketing advertisements which are not serious

6) ___ is the use of social media platforms and websites to promote a product or service.

  • A. Social media marketing
  • B. Social marketing media
  • C. Social media method
  • D. None of the above

7) Which of the following is not the type of Social Media Marketing?

  • A. Social Networks
  • B. Bookmarking Sites
  • C. Microblogging
  • D. None of the above

8) Which one of the following is not truce about the C's of marketing communication?

  • A. Cooperativeness
  • B. Competitiveness
  • C. Clarity
  • D. Consistency

9) What is the name for Facebook`s ranking algorithm?

  • A. Edge rank
  • B. Page rank
  • C. Face rank
  • D. Like Rank

10) What is meant by "micro-blogging"?

  • A. Blogs which are posted by companies, not individuals
  • B. Blogging from mobile devices
  • C. Blogs with limited individual posts
  • D. All of the above

11) What is "social media optimization"?

  • A. user friendly content which easily creates publicity via social networks
  • B. Writing clear content
  • C. Creating short content which is easily indexed
  • D. Hiring people to create content for social networks

12) What is the name of Facebook's analytic package?

  • A. Princeps
  • B. Viewership
  • C. Insights
  • D. Discover

13) What feature does LinkedIn offer for pay accounts?

  • A. Increased abilities to connect directly and send messages to people
  • B. Ability to post pictures
  • C. Ability to post in Groups and create a Group
  • D. Ability to block users

14) How can a company use the same material for both traditional and social network marketing?

  • A. Utilizing a television ad campaign online as well on their site and sites such as YouTube
  • B. Posting a luring comment on Twitter to the company site
  • C. Selling ad space on the company website
  • D. Creating a magazine print ad with the company website

15) How is site traffic useful in evaluating marketing?

  • A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
  • B. There is no correlation site traffic and marketing
  • C. Product sales from the company website can be attributed directly to the marketing campaign
  • D. Ads can send receivers to a specific landing page, which can be tracked

16) What is not true about digital marketing?

  • A. Digital marketing is any form of marketing products or services that involves electronic devices.
  • B. Digital marketing can be done online
  • C. Digital marketing cannot be done online
  • D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

17) The 4 P's of marketing as defined by Philip Kottler are:

  • A. Price, Product, Place, and Promotion
  • B. Price, Performance, Place, and Promotion
  • C. Price, Product, Place, and Positioning
  • D. PR, Product, Place, and Person

18) Which one of these statements is correct?

  • A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget.
  • B. 98% of marketers affirm that offline and online marketing are merging.
  • C. Online marketing professionals are paid 50% less than marketing professionals.
  • D. Around 25% of the global population is now on the Internet.

19) Location is a unique feature of Mobile Marketing because _____.

  • A. It enables brands to hyper-target their customers.
  • B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
  • C. It allows you to personalize your marketing messages to the mobile user in a particular location.
  • D. You can run different campaigns based on the location of the mobile user.

20) What is one measure a company can use to validate the usefulness of its video posts on YouTube?

  • A. The number of followers
  • B. The amount of views of the video
  • C. The number of videos the company has up
  • D. The sales volume of the company

21) YouTube closest to _____ traditional marketing technique.

  • A. Print advertising
  • B. Mail Advertising
  • C. Television advertising
  • D. Radio advertising

22) ______ is another term for "social media"?

  • A. Consumer Media Advertising
  • B. Consumer Generated Media
  • C. Advertising Socialization
  • D. Media Optimization

23) SEO stands for _______.

  • A. Search Engine Option
  • B. Search Engine Optimization
  • C. Search Electronic Optimization
  • D. None of the above

24) The items that the search engines don't want are ______.

  • A. buying links
  • B. poor user experience
  • C. keyword stuffing
  • D. All of the above

25) Which search engines offers a popular list of the top 50 most searched keywords?

  • A. Google
  • B. Lycos
  • C. Binge
  • D. Yahoo

26) How much time period is required to get a Google page ranking?

  • A. Less than 3 months
  • B. More than 3 months
  • C. 2 months
  • D. More than 6 months

27) _____ metric is used to track email marketing.

  • A. Click rate
  • B. CTR
  • C. Open rate
  • D. All of the above

28) In YouTube Keywords are used in the _____.

  • A. tags
  • B. title
  • C. description
  • D. All of the above

29) Emails containing videos have higher open rates and click through rates.

  • A. True
  • B. False

30) PPC stands for ____.

  • A. Post Per Click
  • B. Pay Per Cost
  • C. Pay Per Click
  • D. None of the above

1 comment(s) :

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    12th Jul, 2021
    "Its a useful test to upgrade social marketing skills.

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