06th
Sep
Digital Marketing MCQ

Digital Marketing MCQ

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  • 06th Sep, 2021
  • 702 Followers

Digital Marketing MCQ Test

Following are mostly asked Digital marketing MCQ test that are designed for professionals like you to crack you interviews. You can take this Digital marketing online test before appearing to you real interview. This Digital marketing quiz there are around 30+ multiple choice questions on Digital marketing with four options.

1) Digital marketing includes_________.

  • A. RSA
  • B. Podcasting
  • C. Voice broadcast
  • D. Both B & C

2) Digital marketing is similar to ..............

  • A. Cold calling
  • B. Web designing
  • C. Online marketing
  • D. Outdoor marketing

3) What is not true about digital marketing?

  • A. Digital marketing can be done online
  • B. Digital marketing cannot be done online

4) Who is the father of digital marketing?

  • A. Justin Hall
  • B. Philip Kotler
  • C. Bruce Clay India
  • D. None of the above

5) Digital marketing is often referred to as:

  • A. Email
  • B. Ofline Marketing
  • C. Network Marketing
  • D. Online Marketing
Download Free : Digital Marketing MCQ PDF

6) Which of the following are types of digital marketing activities?

  • A. Viral marketing
  • B. Email marketing
  • C. Social web marketing
  • D. All of the above

7) A website's home or front page should include __.

  • A. Lengthy description of the organization
  • B. Links to other websites
  • C. Logos depicting awards the site`s designers have received
  • D. All of the above

8) the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. was known as:

  • A. Web 1.0
  • B. Web 4.0
  • C. Web 3.0
  • D. Web 2.0

9) How many main pillars of digital marketing?

  • A. 6
  • B. 4
  • C. 2
  • D. 5

10) Which of these not a traditional forms of digital marketing?

  • A. TV
  • B. Radio
  • C. Billboard
  • D. All of the above

11) What are some examples of digital marketing?

  • A. Search Engine Optimisation
  • B. Search Engine Marketing
  • C. Social Media Marketing
  • D. All of the above

12) Digital Marketing term was first used in:

  • A. 1990s
  • B. 1980s
  • C. 1999s
  • D. 1995s

13) What is the best way to promote a business with social media?

  • A. Provide Value & Don’t Over-Promote
  • B. Encourage Engagement
  • C. Choose the Right Platforms
  • D. All of the above

14) What do you mean by Digital marketing?

  • A. Analog Marketing
  • B. Shop
  • C. Digital marketing is referred to as online marketing, web marketing, and internet marketing
  • D. All of the above

15) Which one is the best way to promote a business online?

  • A. Advertise of your company's product.
  • B. It offers a lot of helpful and free information
  • C. To collect as many information as possible
  • D. All of the above

16) Which of the following are the examples of business to business services?

  • A. Yahoo
  • B. Google
  • C. Youtube brand channel
  • D. All of the above

17) Which of the following is production related procurement?

  • A. Marketing System
  • B. Offline supplies
  • C. Information System
  • D. Raw materials

18) Sales Promotion Includes:

  • A. Selling
  • B. Publicity
  • C. Advertise
  • D. All of the above

19) Is Social Media Marketing is a type of Digital Marketing?

  • A. Yes
  • B. No

20) Social networks are organized primarily around ___.

  • A. Discussions
  • B. Brands
  • C. People
  • D. Interests

21) Which social network is considered the most popular for social media marketing?

  • A. Facebook
  • B. Twitter
  • C. Linkdin
  • D. Whats App

22) What is the name for Facebook`s ranking algorithm?

  • A. Edge rank
  • B. Page rank
  • C. Face rank
  • D. Like Rank

23) Which of the following is an important aspect of creating blogs and posting content?

  • A. Posting at least once a month to the blog
  • B. Using a witty user name
  • C. Social Media Optimization
  • D. All of the above

24) What is meant by "micro-blogging"?

  • A. Blogs with limited individual posts
  • B. Blogging from mobile devices
  • C. Blogs which are posted by companies, not individuals
  • D. All of the above

25) What do you mean by "social media optimization"?

  • A. Writing clear content
  • B. Creating short content which is easily indexed
  • C. Hiring people to create content for social networks
  • D. indexing content which easily presents publicity via social networks

26) What would the marketing budget section of a marketing plan detail?

  • A. The marketing personnel job descriptions.
  • B. The expected costs for each ad campaign based on the delivery method.
  • C. The cost to write the plan.
  • D. All of the above

27) What is the name of Facebook's analytic package?

  • A. Insights
  • B. Princeps
  • C. Viewership
  • D. Discover

28) Which of the following is functions of social media for business?

  • A. participating in the conversation
  • B. listening and monitoring
  • C. participating in the sharing
  • D. All of the above

29) Which of the following is the form of mobile marketing?

  • A. Voice call
  • B. Text message
  • C. Graphics
  • D. All of the above

30) Which of the following signals are essential for Digital Marketing?

  • A. Digital signals
  • B. Analog signals
  • C. Both A and B
  • D. None of the above

31) Which of the following is not a social media marketing ad platform?

  • A. Facebook
  • B. Instagram
  • C. Twitter
  • D. None of the above

32) Digital marketing is associated with advertising which is displayed through digital mediums such as ___.

  • A. search engines
  • B. websites
  • C. social media
  • D. mobile apps
  • E. All of the above

33) Social media refers to the means of communication in virtual communities and networks.

  • A. True
  • B. False

34) What is the full form of SEO?

  • A. Search engine optimization
  • B. Search engine optimistic
  • C. Search english optimization
  • D. None of the above

35) The full form of SEM is ____ in the Digital Marketing point of view.

  • A. Search engine management
  • B. Search engine maker
  • C. Search engine marketing
  • D. All of the above

36) ____ is one of the most effective ways to grow your business in an increasingly competitive marketplace.

  • A. SEM
  • B. SEO
  • C. SCO
  • D. None of the above

37) Which of the following are types of Digital Marketing?

  • A. SEM
  • B. SEO
  • C. Pay per click
  • D. Content Marketing
  • E. All of the above

38) ___ refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

  • A. On page optimization
  • B. Off page optimization
  • C. Both A and B
  • D. None of the above

39) Which of the following shows the satisfaction of the customer in digital marketing?

  • A. When customer expectations are approximately matched with the product's performance.
  • B. When customer expectations are good.ith the product's performance.
  • C. When product's performance good.
  • D. All of the above

40) Marketing can be achieved through the ___.

  • A. Knowledge of industries
  • B. Knowledge of peers
  • C. Customer Expectations
  • D. All of the above

Digital Marketing Online Test Questions (Digital Marketing FAQs)

1) What is digital marketing?

Digital Marketing is a field of IT which is meant for the promotion and branding of businesses, websites and other online marketing business to connect with there potential customer. it is consists of various techniques such as email marketing, pay-per-click advertising, social media marketing, blogging, etc.

2) What is Keyword Analysis?

A keyword analysis is a technique used to determine potential keywords or phrases to boost up the website's search to bring more visitors to your website.

3) What is PPC (Pay-Per-Click)?

PPC or Pay Per Click is a technique of Digital Marketing in which the advertiser pays a pre-defined fee whenever an ad is clicked on the respective website.

4) What is Google Adwords?

Google AdWords commonly known as Google Ads is Google's advertising system in which advertisers bid on certain keywords for their clickable ads to appear in Google's search results to engage more traffic and clicks on their ads.

5) What is a Search Engine?

A search engine is a software that works over the internet to find out the web pages that have been searched by the user.

6) List some best Digital Marketing tools?

Some of the best Digital Marketing tools are:

  • Hubspot
  • Ahrefs
  • Proof
  • Uber Suggest
  • Survey Anyplace
  • Yoast
  • Trello
  • Canva Business
  • Google Adwords

7) What are the types of Digital Marketing?

There is seven types of Digital Marketing:

  • Search Engine Optimization (SEO)
  • Pay-per-Click (PPC)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Marketing Analytics

8) What are Long tail keywords?

Long Tail keywords are basically those keywords that have specifically low search volumes but they are very useful as they can help the new customers by boosting their search volumes if used properly.

9) What is the canonical tag?

The canonical tag is used to prevent identical or duplicate content from appearing on multiple URLs.

10) What is a Sitemap?

A sitemap is basically a database consist of all the information about your website such that to help the search engines find, crawl, and index all of the content of your website.

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