12th
Jan
Digital Marketing MCQ

Digital Marketing MCQ

  • Admin
  • 12th Jan, 2021
  • 1017 Followers

Digital Marketing MCQ Test

1) Which of the following is functions of social media for business?

  • A. participating in the conversation
  • B. listening and monitoring
  • C. participating in the sharing
  • D. All of the above

2) Is an example of business to business services?

  • A. Yahoo
  • B. Google
  • C. Youtube brand channel
  • D. None of the them

3) What would the marketing budget section of a marketing plan detail?

  • A. The marketing personnel job descriptions
  • B. The expected costs for each ad campaign based on the delivery method
  • C. The cost to write the plan
  • D. All of the above

4) What is meant by "micro-blogging"?

  • A. Blogs with limited individual posts, limited by character count typically
  • B. Blogging from mobile devices
  • C. Blogs which are posted by companies, not individuals
  • D. All of the above

5) Social networks are organized primarily around:

  • A. Discussions
  • B. Brands
  • C. People
  • D. Interests
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6) Digital marketing includes_________.

  • A. RSA
  • B. Podcasting
  • C. Voice broadcast
  • D. Both B & C

7) What is the best way to promote a business with social media?

  • A. Provide Value & Don’t Over-Promote
  • B. Encourage Engagement
  • C. Choose the Right Platforms
  • D. All of the above

8) What is the name for Facebook`s ranking algorithm?

  • A. Edge rank
  • B. Page rank
  • C. Face rank
  • D. Like Rank

9) Digital Marketing term was first used in:

  • A. 1990s
  • B. 1980s
  • C. 1999s
  • D. 1995s

10) What is the name of Facebook's analytic package?

  • A. Insights
  • B. Princeps
  • C. Viewership
  • D. Discover

11) A website's home or front page should include:

  • A. Lengthy description of the organization
  • B. Links to other websites
  • C. None of them
  • D. Logos depicting awards the site`s designers have received

12) What do you mean by Digital marketing?

  • A. Analog Marketing
  • B. Shop
  • C. Digital marketing is referred to as online marketing, web marketing, and internet marketing
  • D. All of the above

13) Which of the following is an important aspect of creating blogs and posting content?

  • A. Posting at least once a month to the blog
  • B. Using a witty user name
  • C. Social Media Optimization
  • D. All of the above

14) Which of the following is production related procurement?

  • A. Marketing System
  • B. Offline supplies
  • C. Information System
  • D. Raw materials

15) Digital marketing is similar to ..............

  • A. Cold calling
  • B. Web designing
  • C. Online marketing
  • D. Outdoor marketing

16) The best way to promote a business with social media is ........

  • A. Encourage Engagement
  • B. Choose the Right Platforms
  • C. Provide Value & Don’t Over-Promote
  • D. All of the Above

17) Which of the following is the form of mobile marketing?

  • A. Voice call
  • B. Text message
  • C. Graphics
  • D. All of the above

18) the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. was known as:

  • A. Web 1.0
  • B. Web 4.0
  • C. Web 3.0
  • D. Web 2.0

19) Which social network is considered the most popular for social media marketing?

  • A. Facebook
  • B. Twitter
  • C. Linkdin
  • D. Whats App

20) Sales Promotion Includes:

  • A. Selling
  • B. Publicity
  • C. Advertise
  • D. All of the above

21) Who is the father of digital marketing?

  • A. Justin Hall
  • B. Philip Kotler
  • C. Bruce Clay India
  • D. None of the above

22) What are some examples of digital marketing?

  • A. Search Engine Optimisation
  • B. Search Engine Marketing
  • C. Social Media Marketing
  • D. All of the above

23) Which of these is a type of digital marketing activity ?

  • A. All of them
  • B. Email marketing
  • C. Social web marketing
  • D. Viral marketing

24) Digital marketing is often referred to as:

  • A. Email
  • B. Ofline Marketing
  • C. Network Marketing
  • D. Online Marketing

25) What is "social media optimization"?

  • A. Writing clear content
  • B. Creating short content which is easily indexed
  • C. Hiring people to create content for social networks
  • D. Creating content which easily creates publicity via social networks

26) How many main pillars of digital marketing?

  • A. 6
  • B. 4
  • C. 2
  • D. 5

27) What is not true about digital marketing?

  • A. Digital marketing can be done online
  • B. Digital marketing cannot be done online

28) Is Social Media Marketing is a type of Digital Marketing?

  • A. Yes
  • B. No

29) Which of these not a traditional forms of digital marketing?

  • A. TV
  • B. Radio
  • C. Billboard
  • D. All of the above

30) Which one is the best way to promote a business online?

  • A. To advertise your company's product
  • B. It offers a lot of helpful and free information
  • C. To collect as many information as possible
  • D. All of the above

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